The Cerrado Group

National Firm

how we tackled the brief given to us


The Cerrado Group was a brand new association created by a group of Third Party Pension Administration firms. The association came to Sunray to create their marketing materials and their web presence. And they wanted an association Forum for members to be able to collaborate together. Not a problem for us – we were able to have several meetings that allowed us to get the feel for where this diverse group of entrepreneurs wanted to go with this massive project. Their goal? Stand out in their industry as leaders, educators and have a marketing presence that does the same.


A new Website with specific features including:

  • Multi-platform compatible – fully responsive

  • User friendly design that educates

  • Members only content that is password protected

  • News and resource item pages

  • Messaging that promotes their position as leaders

  • Modern and clean design with images focused on their messaging

  • E-mail management

  • Ongoing site management and updates

Member Forum:

  • A separate – members only Forum website – 100% online and cloud based

  • Ability for members to share information

  • Content areas for members

  • Separate forum areas for operations and sales teams

  • Ongoing forum supervision and management

Marketing Materials including:


  • E-mail signatures

  • Multipage brochures – digital and print

  • Single page flyers and educational pieces – digital and printes

  • Info sheets for member firms

  • Industry specific news items

  • Press release creation

  • Trade show booth graphics and related pieces

  • Table top graphics

The Cerrado Group was able to launch with a fully thought out marketing program, website and all the materials they needed. Sunray continues t serve as their marketing arm, writing and producing different pieces for the group as needed. And Sunray manages their website and forum on a continuing basis. All of this meaning that the membership doesn’t have to worry about it.

Web Design
Print Materials