COMMUNITY PROFILES

Long known as the “Hub City,” Lubbock provides a thriving cosmopolitan center and college town for the entire South Plains of West Texas and points beyond. Although the nickname originated from the city’s location at the crossroads of Interstate 27 and four major U.S. highways, the Lubbock region has grown into a hub of commerce, industry, education, healthcare, and services. Home to Texas Tech University, a community college, and two private colleges, the city also excels in world-class healthcare resources. The kaleidoscope of retail options is equally impressive, from one-of-a-kind boutiques to distinctive home décor and the latest fashions. Residents and visitors can choose from nearly 1,000 restaurants and enjoy a culinary scene that includes microbreweries and award-winning wineries. Beautiful parks dot the city with green space, recreational amenities, and scenic natural features like sparkling lakes.